How Taylor Swift convinced Apple to switch gears on music streaming.
America’s pop princess decided to withhold her latest album from Apple Music over royalty payments.
If there was ever any doubt about how powerful superstar Taylor Swift is, let this be a lesson: Hours after Swift admonished Apple for not paying royalties to artists during Apple Music’s free 3-month trial, the company abruptly switched gears.
“We don’t ask you for free iPhones,” Swift wrote in a Sunday morning blog post. “Please don’t ask us to provide you with our music for no compensation.”
Apple media head Eddy Cue took to Twitter Sunday night after Swift’s open letter to the company went viral and announced that Apple will pay artists for songs streamed during the free trial.
Read full article: MacWorld > Entertainment > Streaming Media
Article by Caitlin McGarry, Staff Writer, MacWorld